**Privacy Policy**

Abbey Hotel Solutions ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you use our site and our services, including our channel management software, booking engine integration, property management systems, revenue management tools, online reputation management, website development for hotels, and data analytics dashboards.

**Information We Collect**

We collect information from you in several ways, including:

• **Information You Provide Directly:** We collect information you provide when you create an account, request information, use our services, or otherwise interact with our online platform. This may include your name, email address, phone number, job title, company name, and other contact or identifying information. For hotels and other hospitality businesses, this may also include property details, financial information, and guest data where necessary to provide the specific services requested.
• **Information Collected Automatically:** When you use our site or services, we automatically collect certain information about your device and usage. This may include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. We may use cookies, web beacons, and other tracking technologies to collect this information.
• **Information From Third Parties:** We may receive information about you from third-party sources, such as marketing partners, data providers, and integrations with other software or platforms used by our clients.

**How We Use Your Information**

We use your information for the following purposes:

• **To Provide and Improve Our Services:** We use your information to provide, maintain, and improve our services, including our software solutions, website development, and data analytics offerings.
• **To Communicate With You:** We use your information to respond to your inquiries, provide customer support, and send you updates and promotional materials about our services.
• **To Personalize Your Experience:** We use your information to personalize your experience with our site and services, such as tailoring content and recommendations to your interests.
• **To Monitor and Analyze Usage:** We use your information to monitor and analyze usage trends, diagnose technical issues, and improve the performance of our online platform.
• **To Comply With Legal Obligations:** We may use your information to comply with applicable laws, regulations, and legal processes.
• **For Security Purposes:** We use your information to protect the security and integrity of our site and services, and to prevent fraud and abuse.
• **To provide information for our software solutions to hotels:** Including but not limited to property management, channel management, reputation management, revenue management, and business intelligence solutions.

**Sharing Your Information**

We may share your information with the following categories of recipients:

• **Service Providers:** We share your information with third-party service providers who help us operate our business, such as hosting providers, payment processors, marketing agencies, and data analytics providers.
• **Business Partners:** We may share your information with business partners who offer products or services that may be of interest to you, but only with your consent.
• **Legal Authorities:** We may disclose your information to legal authorities if required by law or legal process.
• **Affiliates:** We may share your information with our affiliated companies.
• **Other Users:** Information may be visible to other users on our platform, if required for the functioning of the specific services, for instance on online forums.
• **In the event of a merger or acquisition:** If Abbey Hotel Solutions is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

**Data Security**

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include data encryption, firewalls, access controls, and regular security audits. However, no method of transmission over the internet or method of electronic storage is 100% secure.

**Data Retention**

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

**Your Rights**

You have the following rights regarding your personal information:

• **Access:** You have the right to access the personal information we hold about you.
• **Rectification:** You have the right to have inaccurate or incomplete personal information corrected.
• **Erasure:** You have the right to have your personal information deleted under certain circumstances.
• **Restriction of Processing:** You have the right to restrict the processing of your personal information under certain circumstances.
• **Data Portability:** You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
• **Objection:** You have the right to object to the processing of your personal information under certain circumstances.
• **Withdrawal of Consent:** If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

To exercise these rights, please contact us at the address below. We will respond to your request within a reasonable timeframe.

**Cookies**

We use cookies on our site. By using our site, you consent to our use of cookies. You can control cookies through your browser settings.

**Third-Party Websites**

Our site may contain links to third-party websites. We are not responsible for the privacy practices of these websites.

**Children's Privacy**

Our site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16.

**Changes to This Privacy Policy**

We may update this Privacy Policy from time to time. We will post any changes on our site. Your continued use of our site after the posting of changes constitutes your acceptance of the revised Privacy Policy.

**Contact Us**

If you have any questions about this Privacy Policy, please contact us at:

Abbey Hotel Solutions 14 Trinity Square, Suite 3B, London, Greater London, EC3N 4AA United Kingdom